Walmart Affiliate Program
Retail
The initiative was developed to support Walmart’s e-commerce business and encourage bloggers, website owners, and social media influencers to promote Walmart products in light of the retailer’s expanding online presence. The Walmart Affiliate Program enables affiliates to make money by referring consumers and posting text or banner adverts on their websites.
Affiliates can earn around 4% commission on eligible sales. The program is free to join and uses the ‘LinkShare’ interface to track sales, impressions, click-throughs, and commissions. Walmart provides banners, text links, and the ability to generate specific links for any Walmart product.
Commission
Cookie Duration
Category
Location
WalMart Commission Rate
From 1% to 4%
Walmart operates on thin profit margins due to its large-scale business operations and extensive overhead costs. As a result, Walmart’s affiliate commission rate reflects this reality.
Affiliates can earn a commission from 1% to 4% on most products on Walmart’s website. The highest commission rate of 4% is offered for categories such as baby, beauty, clothing, gifts & registry, health, home, jewelry, and patio & garden. On the other hand, categories like books, movies, music, and photo offer commission rates below 4%.
Affiliates have the flexibility to post text links for any product they choose, but it’s crucial to be aware that the commission rate for text link promotions is typically 1%. A few exceptions exist where no commission is earned, such as contact lenses and business and personal checks.
While this rate may seem lower compared to other affiliate programs, the advantage of the Walmart Affiliate Program is that it offers at least some commission across popular product categories.
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